Two ways in.
Unlock is portfolio-intelligence software for UK private investors. Choose how you'd like to continue.
Investing in Unlock
Behind this door is information about investing in Unlock — a financial promotion for high-net-worth and self-certified sophisticated investors. These investments are high-risk and illiquid; you could lose all your capital. UK rules mean we can only show it once you confirm your investor category below.
Takes a few seconds — a regulatory requirement before investment information can be shown, not a credit check.
Just here for the platform?
See everything about the Unlock platform on its own — the tools, pricing and team — without the investment information reserved for qualifying investors.
Continue to the platform →A neutral router (Zone 0): it states the two paths and the risk, and sells nothing. The investor path leads to a statutory self-certification before any promotional material is shown.
For the build team: read the build spec & handoff for Lovable →
Everything you own, finally in one place — and finally making sense.
Your wealth lives across more platforms, wrappers and structures than any single tool was built to handle. Unlock assembles the complete picture — lot-level, tax-aware, continuously checked — so you understand your position before you act, not after.
Conflict-free by design — Unlock earns from subscriptions, not from what you hold. Public access opens September 2026.
| Holding | Wrapper | Value | Status |
|---|---|---|---|
| Global equity trackerlot basis £6.90/unit | HL ISA | £284,100 | CGT-free |
| Mixed allocationIHT scope Apr 2027 | SIPP | £612,500 | Pension IHT |
| EIS portfolio · 4 cos18 months into 2-yr clock | EIS | £285,000 | BPR qualifying |
| AIM portfolio · 14 holdings | AJ Bell | £193,800 | BPR partial |
| Primary residence | Property | £471,920 | IHT exposed |
| Total | £1,847,320 |
Modelled from the register — illustrative. Decision support, not advice.
Three problems that were never properly solved.
No consolidated view
The average HNW investor holds assets across 4.7 platforms. No single view exists — not from their IFA, not from their accountant, not from any one platform.
No independent intelligence
Every tool you use earns from what you hold through it. Your IFA can't legally advise on individual EIS companies. The gap sits exactly where the most tax-efficient decisions are.
Analysis locked away
Institutions have models, dashboards and analysts. Private investors with comparable wealth have a spreadsheet and gut instinct. Until now.
A single source of truth — with the interpretation layer on top.
The Asset Register is the heartbeat of Unlock. Everything else builds on it.
Truth first
A dependable, lot-level record of what you own and what the evidence says — the tax status of every asset already calculated.
Interpretation second
Early warnings, risk checks and plain-English explanations grounded in facts. What matters, when it matters.
Control always yours
Read-only. No trading. No advice. Clarity you can act on — with your advisers, or independently.
See it with a real portfolio in 20 minutes.
The real tools, illustrative data, no commitment.
Eight tools. One source of truth.
Each tool runs off your Asset Register — the more complete it is, the sharper everything else gets. Read-only by design. The decision is always yours.
Asset Register
Every asset, every wrapper. Lot-level cost basis, IHT status and BPR clocks, automatic.
Safety Lights
Concentration, liquidity runway and cash. Red / amber / green, with the lever to pull.
IHT Calculator
Your real liability, updated whenever the register changes. What's exempt, what's in its BPR window.
Portfolio Simulator
Ten named scenarios. Your beliefs weight each one. See the downside before you act.
Decumulation Planner
Which wrapper to draw first, how long the money lasts, the estate at the end.
EIS / SEIS Tracker
Relief claimed, qualifying periods and IHT status across every vintage you hold.
AI Assistant
Ask anything about your numbers. Intelligence only — signposts to an adviser for regulated decisions.
Reports
Portfolio, decumulation and tax PDFs in one click — generated live, always current.
The Asset Register, in detail.
| Holding | Wrapper | Value | Status |
|---|---|---|---|
| Global equity tracker+12.4% since purchase | HL ISA | £284,100 | CGT-free |
| Mixed allocation | SIPP | £612,500 | Pension IHT |
| EIS portfolio · 4 cos | EIS | £285,000 | BPR qualifying |
| AIM portfolio | AJ Bell | £193,800 | BPR partial |
| Total | £1,847,320 |
Lot-level tracking
Every holding decomposed into original purchase lots — date, units, price — with cost-basis evolution to current value.
Household view
One picture across people, wrappers, accounts and entities. Hidden exposures surface naturally.
Plain-language queries
"Show assets bought above £100K now worth less than £80K." Natural language over structured truth.
Three steps. The platform does the work.
You're onboarded before you've added a single asset.
It learns who you are
Eight questions about your situation and beliefs. Unlock computes your investor profile automatically. You arrive already known.
Everything in one place
Add every asset — CSV or manual. The moment it's added, Unlock flags its IHT status, BPR period and tax position.
It finds issues you didn't know you had
Ten automated checks surface an unmitigated IHT bill, an income gap, a pension entering IHT scope. Each with a clear action.
See it with a real portfolio in 20 minutes.
Real tools, illustrative data, no commitment.
Book a demo →One subscription. No product conflicts.
Unlock earns from your subscription — never from what you hold, trade or buy.
Demo
Synthetic-data sandbox.
- Explore the platform
- Illustrative portfolio
- Plain-language queries
Standard
Manual upload, full intelligence.
- Unlimited holdings + household view
- IHT Calculator + EIS/SEIS Tracker
- Portfolio Simulator + Reports
White Glove
Live feeds + concierge.
- Everything in Standard
- Live data feeds
- Decumulation Planner + AI Assistant
Targeted at investors with £1M–£20M+ portfolios.
Built independent, on purpose.
Every existing platform earns from what you hold through it. Unlock doesn't. The only thing we optimise for is the clarity of your decisions.
Structurally independent
No product commission. No AUM fee. We earn from your subscription — never from what you hold.
UK tax depth
EIS, SEIS, IHT, CGT and pension drawdown modelled forward, continuously, as the rules change.
The advice gap, filled
Your IFA can't legally advise on individual EIS companies. Unlock provides the intelligence for the territory they can't map.
Who's building Unlock.
Tom King — Founder & CEO
15 years building investor-introduction and capital-facilitation technology; £250M+ capital facilitated.
Werner Snyman — Head of Product
19 years in senior product leadership at Nedbank; wealth-platform architecture across four markets.
William Corke — Head of Service & Compliance
Multi-million-pound delivery for FTSE 500 clients.
Tony Vine-Lott — Commercial Strategy Adviser
Founder of Barclays Stockbrokers; former Director General of TISA. Invested first.
The platform exists. This round funds growth, not invention.
The best returns of the last decade sat in the advice gap, where regulated advisers can't go. Unlock is built for it, and already live: real tools, named founding investors, founder-funded. This EIS/SEIS round funds growth, not invention, at a £6.5M pre-money before two valuation step-ups. Capital is at risk.
The advice gap isn't where the mainstream sits. It's where the returns have been.
Tax-efficient, unlisted and alternative holdings fall outside what a regulated adviser can recommend. So the investors with the most at stake get the least guidance, exactly where the decisions are hardest. Unlock works in that territory.
Historical performance of an asset class is not a guide to future returns and is not specific to any Unlock investment. Most early-stage companies fail.
Portfolio intelligence for investors managing £1M+.
A lot-level record of everything you own, with institutional-grade tax and risk intelligence on top. Read-only, conflict-free, and already built. The Asset Register is the heartbeat every other tool runs on.
| Holding | Wrapper | Value | Status |
|---|---|---|---|
| Global equity tracker | HL ISA | £284,100 | CGT-free |
| Mixed allocation | SIPP | £612,500 | Pension IHT |
| EIS portfolio · 4 cos | EIS | £285,000 | BPR qualifying |
| Total | £1,847,320 |
Already built, in use
The desktop app is operational and named founding investors are working inside it today. This round funds growth, not invention.
Conflict-free by structure
Unlock earns from your subscription, never from what you hold. The revenue model enforces the alignment; marketing doesn't have to claim it.
Sharper with scale
Every subscriber record compounds the tax-intelligence engine, so the product widens its lead as it grows.
Every platform that could fix this is structurally prevented from doing so.
| Platform | Earns from | Optimises for | Your interest |
|---|---|---|---|
| Hargreaves Lansdown | Fund platform fees | Retention & usage | Not primary |
| AJ Bell | Platform fees & products | Platform retention | Not primary |
| Nutmeg | AUM percentage | Management margin | Partially |
| Most IFAs | Trail / % fee | Regulated categories | Within scope only |
| Unlock | Subscription only | Your outcomes | Primary |
An incumbent can't copy this without breaking its own model. That leaves one quadrant empty: conflict-free, subscription-only, HNW. Private banks and IFAs are AUM-linked; Hargreaves Lansdown, AJ Bell and Nutmeg are mass-market. Unlock is alone in it.
Three systems in use, five named founding investors building on them.
Tom King spent 15 years screening companies across financial and alternative investment. The pattern was stark: roughly 99% of alternatives providers failed basic due diligence, yet raised from real investors every week. Unlock exists to close that gap, and it is already running.
Asset Register
Complete position across regulated and unregulated assets. Currently modelling David Irons' full estate.
Decumulation Planner
Retirement and drawdown across the whole estate, designed with Tony Vine-Lott on his own position.
Tax Intelligence Engine
Real-time optimisation that compounds with every subscriber record. Quantified >£2M tax saving on a single user.
| Founding investor | Role in validation |
|---|---|
| Tony Vine-Lott | Founder, Barclays Stockbrokers; former DG of TISA. Invested first, then joined. >£2M tax saving quantified on his own position |
| David Irons | UHNW operator; live test case building inside his own Sandbox, where his outputs become product features |
| Martin Green | Sophisticated DIY retiree; validates the self-directed pocket: no adviser, never has been |
| Christopher Artingstall | Adviser-fatigued retiree; validates the adviser-skeptical cohort |
| Ian Chance | Light-advice, mid-career; validates the fragmented tax-event cohort |
Five named, observed anchors, each referenceable for due-diligence calls. Decision-support tool, not advice; outside the FCA perimeter by design.
We're not starting from zero.
An owned data universe
30,000 HNW investors introduced over 12 years; a 600,000 behavioural-match lookalike tier; 1.6M for scale. You couldn't buy this. It isn't for sale.
AI-native, not AI-adopting
A 23-agent workforce across four tiers: research, production, strategy, data. Outreach, content and modelling scale with compute, not headcount, so ~£9.5M ARR is designed to run against ~£2M opex.
The default-platform prize
When did you last compare banks? The first platform to become the HNW default wins the category. Discovery stops, switching becomes unlikely, usage becomes habit.
Three windows are open at once. They won't stay open.
The regulatory window
- VCT income-tax relief cut 30% → 20% from Apr 2026, while EIS keeps 30%
- BPR cap of £2.5M per estate from Apr 2026, making EIS/SEIS the primary IHT tool
- Pension IHT inclusion from Apr 2027, a major estate-planning shift
- EIS/SEIS extended to 2035
The competitive window
- No independent portfolio-intelligence platform exists for UK HNW at this level
- UK tax complexity takes 18–24 months minimum to replicate correctly
- Every incumbent has a product conflict that blocks genuine independence
- The data flywheel rewards whoever gets there first
The founding-round window
- EIS/SEIS advance assurance confirmed: 30–50% income-tax relief
- £6.5M pre-money, moving up with paying-customer traction
- Valuation step-ups: September 2026 and January 2027
- First major milestone close: April 2027
BPR cap: Finance Act 2026 (enacted, Royal Assent April 2026, from 6 Apr 2026). From April 2027, under the Finance Act 2026, defined-contribution pensions become part of the estate for inheritance tax purposes. Subject to individual tax circumstances.
Large, specific, and underserved.
TAM
~600,000 UK liquid millionaires (£1M+ investable). The full ambition, via adviser/white-label expansion.
SAM
~180,000 self-directed HNW actively managing complex portfolios: the Phase 1 beachhead.
SOM by Year 5
£1.2M Year 1 → £8.8M Year 5 (500 → 5,605 paid subscribers).
| Segment | Source | Size |
|---|---|---|
| UK liquid millionaires (£1M+ investable) | Henley & Partners 2024 | ~600,000 |
| Self-directed HNW, active managers | FCA Financial Lives 2024 | ~180,000 |
| Self-directing across platforms & alternatives | Derived | 300–500,000 |
| EIS investors per year (scheme to 2035) | HMRC 2024 | 35,000+ |
| UK assets under management | Investment Association | £10T+ |
Sources: Henley & Partners 2024, FCA Financial Lives 2024, HMRC 2024, Investment Association. Market sizing is indicative.
Asymmetric, but only because the downside is real.
EIS exists precisely because early-stage investing is risky. The reliefs change the shape of the outcome; they don't remove the risk. Both sides, plainly:
If it doesn't work
- Early-stage, unlisted and illiquid: the company can fail and you can lose your capital.
- No secondary market and no guaranteed exit.
- 30% EIS income-tax relief up front reduces your effective cost from day one.
- Loss relief can cushion a failure further, against income or gains.
If it works
- Gains are CGT-free after the qualifying hold.
- WealthTech exits have precedent at 6–9× revenue.
- BPR keeps qualifying holdings outside your estate for IHT (within the 2026 cap).
- Lifetime premium platform access for founding investors.
See the shape on your own ticket
Move the slider and pick an outcome. EIS relief reshapes the downside. It doesn't remove the risk.
Illustrative, not a forecast. Additional-rate taxpayer: 30% EIS income-tax relief up front, loss relief at 45% of the net cost if it fails, gains CGT-free after the qualifying hold, BPR/IHT-free from year 2. Most early-stage companies fail and you could lose all your capital. Tax outcomes depend on your circumstances and may change.
Validated economics, in a category acquirers already buy.
40+
customer interviews; desktop app operational.
70%
of those surveyed would pay for the platform.
10–15:1
LTV:CAC (CAC ~£200, LTV ~£3,000–3,250).
80%+
subscription gross margin; ~3-month payback.
Conversion funnel, tested not projected (Q1 2026 pilot): ≈ one subscriber per ~100 AI-outreach dials, 85% demo attendance, 50% demo-to-subscriber.
Revenue trajectory
| Year 1 (Apr 26–27) | £44K |
| Year 2 | £839K |
| Year 3 | £2.03M |
| Year 4 | £4.94M |
| Year 5 | £8.78M |
| 5-year total | £16.3M |
Projections on management assumptions, not forecasts or guarantees.
Aligned revenue
Subscription (£99 / £299 per month) is the core: no AUM fee, no commission. Post-launch: adviser licence and institutional white-label (est. £30–84M addressable) plus geographic expansion. £1.2M is the only external capital required before profitability.
| Comparable exit | Acquirer | Value |
|---|---|---|
| Praemium UK & International | Morningstar (2021–22) | £35M |
| Seccl Technology | Octopus (2019) | £10M |
| Intelliflo (IFA SaaS) | Carlyle (2025) | $135–200M* |
| JHC Systems | FNZ (2019) | undisclosed |
The exit thesis
Three acquirable assets in one: a proprietary lot-level HNW dataset no conflicted platform can build; a UK tax-intelligence engine with an 18–24 month replication barrier; and subscription revenue with no product conflict to cannibalise. The buyer universe has paid for each of these separately: Morningstar, LSEG, S&P Global, Bloomberg, FNZ, IRESS, PE sponsors.
Illustrative scenarios
| Base · 6× ARR | ~£53M |
| Primary · 8× ARR | ~£70M |
| Bull · 9× ARR | ~£79M |
Applied to the Year-5 revenue projection. Illustrative, based on market comparables, not forecasts. Outcomes depend on execution, market conditions and buyer appetite. You could lose all your capital.
Two horizons
Plan-case floor: ~5,000 subscribers (~£9.5M ARR) is the level that would deliver a ~10× class return to founding investors. Full HNW-addressable: ~45,000 subscribers (~£86M ARR) implies ~£687M EV at 8× (≈89× on the founding entry). The plan targets 45,000; 5,000 is the floor for 10×.
Both illustrative and not forecasts. 45,000 ≈ 1.5% of the UK's ~3M HNW pool; achieving it is not guaranteed, and you could lose all your capital.
*Intelliflo/Carlyle enterprise value reported $135–200M, indicative only.
Five risks, named, with what we've done about them.
Pre-empting due-diligence scrutiny is more defensible than an unblemished pitch.
| Risk | Severity | Mitigation |
|---|---|---|
| Subscriber acquisition at scale | High | Three sequential pilot campaigns Q3–Q4 2026 prove rates before paid expansion; founding-investor referral loop = zero-CAC HNW relationships. |
| Key-person concentration | High | Round funds key hires from Q3 2026; documented playbooks per role; Tony Vine-Lott seat formalised. |
| 8× ARR multiple defence | Med | Citywire is the only true UK subscription comp (4–6×); stress-tested at lower multiples. |
| Subscriber churn | Low | Quarterly white-glove touch in the £299 tier; the Sandbox feedback loop compounds product value. |
| Regulatory perimeter | Low | Former-TISA-DG advisory; perimeter audited each release; financial-promotions review before distribution. |
The team that found the gap, and built the infrastructure to fill it.
Tom King, Founder & CEO
15 years building investor-introduction and capital-facilitation technology; £250M+ capital facilitated.
Werner Snyman, Head of Product
19 years in senior product leadership at Nedbank; wealth-platform architecture and UX for sophisticated investors.
William Corke, Head of Service Delivery & Compliance
Built one of the UK's top 10 agencies as MD; holds compliance sign-off authority.
Tony Vine-Lott, Commercial Strategy Adviser
Founder of Barclays Stockbrokers; former Director General of TISA (13 years). Committed capital as a founding investor before joining. He invested first.
The terms for investors who come in early.
| Pre-money valuation | £6.5M |
| Round size | £1.2M · 30 × £40k minimum |
| EIS / SEIS | Both confirmed · KIC status confirmed (HMRC) |
| Invest now / later | First £250k SEIS (50%) · balance EIS (30%) |
| Anti-dilution | Until the Growth Capital round |
| Illustrative 4-yr IRR | ~78% (plan case · not a forecast) |
| Round closes | April 2027 |
KIC status enables the higher EIS annual limit per investor.
What founding investors get
Lifetime premium access: every feature, no subscription, ever. Anti-dilution to the Growth Capital round, plus pro-rata rights, direct roadmap input and quarterly updates.
Plus a Sandbox: your own private instance with your real position loaded, where your questions shape what we build next. A feedback loop, not just a cap table.
Your private instance of the platform, not an FCA regulatory sandbox.
The reasonable objections, answered.
Isn't this just another portfolio tracker?
Trackers solved the data problem and stopped there. Unlock adds lot-level cost basis, a forward-looking UK tax engine (EIS, SEIS, CGT, IHT, pensions) and a conflict-free model. The intelligence, not the balances, is the product.
Why can't an incumbent just copy it?
Two barriers. First, the revenue conflict: copying "earns from subscriptions, not from what you hold" means breaking their own model. Second, the UK tax engine, which takes 18–24 months minimum to replicate correctly, while the data flywheel compounds for the first mover.
What if EIS rules change?
EIS/SEIS is extended to 2035 and advance assurance is confirmed for this round. But reliefs always depend on your circumstances and on Unlock keeping its qualifying status, and rules can change, which is why this is information, not tax advice.
How would I ever get my money back?
This is illiquid with no guaranteed exit. Routes are a secondary sale, a strategic acquisition, or buyback once profitable, none guaranteed. The honest answer is that you may not get it back at all; size the position accordingly.
One conversation is all it takes.
Discovery call (20 min) → platform demo with your own asset classes (30 min) → reserve your allocation via SeedLegals. No commitment at the call stage.
Book a discovery call →tom@unlockdd.com · unlockdd.com